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Mr. Simms has a wealth of information about the gaming industry in general and the game of blackjack in particular.  If you would like to ask a question, make a comment or give a testimonial about his book or video, you can reach him at the following email address:

Email: LTGBOB@aol.com

You can write to Bob at:

Beat 'Em At Their Own Game
8105 St Andrews Church Rd
Louisville, KY 40258 US

I learned to play blackjack with Bob Simms on a trip to the Bahamas a couple of years ago. It had always fascinated me that, on these junkets we'd be on together from time to time, Bob always did a lot better than anybody else. I couldn't figure out why - until I watched him play. Other people would win a few and lose a few and soon be staring at a dwindling supply of chips. Bob, on the other hand, would keep pulling them back to his side of the table, his stacks getting larger than everybody else's.

So I asked him to teach me to play. And when it comes to pure enjoyment - as well as making money at the tables- that's the best request I ever made.

Bob knows what he's talking about, and he's put his decades of experience and all that knowledge into his book. "Beat 'Em At Their Own Game" might not change your life, but it will make your time in casinos a lot more entertaining, enjoyable and profitable. Bob's book is written for everybody to understand. You don't have to be a big time player to apply the lessons of the book, and you don't have to be a mathematical genius, either.

Just read it! You'll enjoy it. You'll understand it. And if you play blackjack, you'll put it to good use.

Jerry Passafiume - Sales Rep.

There was a guy at the table the last time I played in Las Vegas and he had a heck of a run. Won maybe 10, 11 hands in a row. But every time he won, he made the same bet -I think he was playing $10 a hand. That means he won $100. Not bad.

But if he'd been playing the way Bob Simms taught me to play in "Beat 'Em At Their Own Game," then he would have won over $640 over the same 10 hands. That's even better.

Bob's "Beat 'Em At Their Own Game" is easy to understand and doesn't involve complicated card counting or anything like that. It involves common sense and playing by the 550 basic plays that a good blackjack player needs to come to know. It teaches how to increase your bets when you are on a streak.

I've made money playing blackjack since I read "Beat 'Em At Their Own Game," and I used to be happy with just breaking even. This book knows what it's talking about.

Carol Sue Pearl - Housewife